beauty bag
On a budget but not willing to compromise on beauty?! Dollar General’s Annual Beauty Bag comes with all personal care goodies from your favorite brands. Take the quiz, get a bag and beauty on!
360 campaign / in-store experience / print
online survey
beauty personalities
MINIMALIST MASTER
Confident, tried & true, you may not spend hours searching the aisles for products, but you know what works for your style and you’re sticking to it!
STYLE SENSATION
Always searching and learning for new ways to look, smell and feel your best. You pride yourself in proper personal care and making sure your vibe is always in check!
BEAUTY GURU
A trusted champion of all things hair, skin, scent and style, your personal care routine is a major priority and a fashionable force to be reckoned with.
