Freshness

photoshoot/ 360 campaign / in-store experience / direct mailers

Unilever’s “fresh” deodorant spray launch campaign.

Visual Ideation

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the Shoot

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Key Visuals

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in-store experience

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women’s squeeze & sniff shelf blade (front and back)
men’s squeeze & sniff shelf blade (front and back)

direct mailer

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Client: Unilever | Role: Art Director